Tracking, Analytics,
& Automation
JobElephant’s technology delivers quality recruitment advertising that is creating a better way for today’s companies and institutions to find qualified employees – all at no additional charge.
Schedule Your Free Live Demo!
Call (800) 311-0563 or fill out the form to see how you can unlock the power of effective recruitment advertising with JobElephant. Experience how our recruitment advertising services can improve your hiring process.
“JobElephant has more data than anyone else. They have the technology and analytics that take the guesswork out of placing ads.”
Real, actionable results backed by analytics
Advertising for new hires requires time, effort, and money; only JobElephant offers clients the data to run a fact-based cost benefit analysis. Many venues sound great, maybe they have a name that mirrors your industry or needs, or they flaunt their millions of users. But do you really know? Are there actual clicks? Is there real, current engagement? This is where JobElephant technology, analytics, and experience rises above the competition. Our clients get real, actionable results while saving money and maximizing resources.
Choices, choices, choices…
Are your ads running in the right places? How are the vendors selected? By name? Traffic? Best-guess? How are they performing? When you choose JobElephant, we manage those vendor relationships and their performance through analytic data driven solutions.
Advertise where your people are
Depending on your scope, needs, and budgets, your ads may appear in 5, 10, 15, 20 or 50 different places, maybe more. When compared to manual or “gut-instinct” ad placements, JobElephant stands alone in our ability to provide analytic based, position-specific media recommendations that maximize ROI.
Accountability
Site traffic does not necessarily equal results. JobElephant tracks your ad, how many people saw it, and how many clicked the apply link from that specific media source. Those analytics, that are shared with you, are the backbone of JobElephant accountability.
Keep all of your job postings current with JobWrap.
JobElephant’s JobWrap system imports all of your employment opportunities from your career site(s) or Applicant Tracking System (ATS). This allows us to automatically update all job listings across all strategically pre-determined job boards – saving you a tremendous amount of time and money.
Apptrkr® – Providing data to maximize ROI
“How did you hear about this job?” Chances are, your organization asks this question of applicants, and the answers may vary from “newspaper” to “internet” to “your website”. But how did the applicant actually get to your page to find the job? Even if you get a specific answer, it’s voluntary and may not be reliable data. Apptrkr by JobElephant is a proprietary analytic solution that tracks the response rate and source of all recruitment ads placed by JobElephant.
Horton® The analytic driven advertising recommendation engine.
Horton by JobElephant is a powerful, predictive analytic tool that saves money by placing your job posting in the right places the first time.
Traffic Quality Declaration
Background
As recruitment marketing becomes increasingly interconnected, transparency and standardized measurement of job advertising traffic quality are critical. Without clear benchmarks, assessing the effectiveness of media spend across publishers and analytics platforms—regardless of payment model (CPM, CPC, CPA)—remains challenging.
Why It Matters
- Non-Human Traffic: 51% of online traffic comes from bots, surpassing human activity. (Imperva, 2025). Should these clicks be counted?
- Relevant Geography – Does foreign traffic count in the U.S. and European job markets?: For example, while 16.5% of Austrians express interest in working abroad (Indeed EU15 Movers Index, 2015), many employers may not consider them viable candidates for jobs advertised in the U.S. or other European markets.
About the Declaration
Developed by TAtech’s International Working Group, this voluntary self-assessment promotes transparency and standardization in traffic measurement.
Advertisers Deserve:
- Transparency – Clear definitions of counted traffic.
- Honest Reporting – Accurate delivery metrics.
Publishers Deserve:
- Fair Competition – Comparable value assessments.
- Industry Standards – A consistent benchmark for traffic quality.
Goals
- Define common traffic quality terms (see below).
- Enable self-disclosure of traffic practices.
- Ensure equitable measurement across all payment models.
Traffic Quality Determinants
Technographic Signals:
- Human vs. Non-Human – Is the traffic person or machine-driven?
- Geography – Is the user’s location relevant?
Behavioral Signals:
- Duplication/Frequency – Do repeated actions provide value?
Human vs. Non-Human Traffic
1. User Agent Analysis
Q: Do you analyze user agent strings to identify non-human traffic (e.g., bots, crawlers, spiders)?
A: Our AppTrkr.com technology automatically filters out bot and spider traffic, tracking human clicks only. This system is used across all JobElephant.com recruitment advertising campaigns and The Key Job Board network.
- Billable: N/A
- Viewable on Reports: Yes
2. IP Address Filtering
Q: Do you filter traffic based on excessive clicks from a single IP?
A: We do not currently flag traffic via IP address filtering.
- Billable: N/A
- Viewable on Reports: N/A
3. IP Host Filtering
Q: Do you filter traffic from known hosting providers (e.g., AWS, DigitalOcean)?
A: No, we do not flag traffic based on hosting providers.
- Billable: N/A
- Viewable on Reports: N/A
4. IP Geolocation
Q: Do you filter traffic based on IP proximity patterns?
A: No, but we use Google Analytics to report click locations.
- Billable: N/A
- Viewable on Reports: N/A
5. Explicit Validation
Q: Do you use CAPTCHA or behavioral validation (e.g., mouse movement tracking)?
A: While we cannot control publisher sites (e.g., Indeed), we implement reCAPTCHA on our own websites. AppTrkr also scans for bot activity.
- Billable: N/A
- Viewable on Reports: N/A
Geography-Based Traffic
6. Location Relevance
Q: Do you assess geographic relevance (e.g., filtering clicks from distant locations)?
A: No, but Google Analytics provides location-based reporting.
- Billable: N/A
- Viewable on Reports: N/A
Duplication & Frequency
7. Click Duplication/Frequency
Q: Do you flag excessive or unnatural interaction patterns (e.g., rapid repeated clicks)?
A: Apptrkr does not filter for duplication/frequency, but Google Analytics can track this data.
- Viewable on Reports: Yes
- Billable: No
Make Smarter Hiring Decisions with Transparent Traffic Data
Understanding traffic quality ensures your recruitment ads reach real candidates—not bots or irrelevant clicks. Partner with us for job advertising that prioritizes accuracy, transparency, and results.